Target Audience for documentary

1. Demographics

Age : All age

Gender : All

Location: Bali, Indonesia

Ethnicity: All

Education: General average high school 

2. Psychographics

Interest: Food, Culinary & Travel

Values: Neutral in values open for discussion

Attitudes: Curiosity to culinary activities 

Lifestyle: Travel and an interest in new experiences 

Social Class: All

3. Needs and Challenges:

What are the needs and challenges faced by our target audience that the documentary aims to address or explore? 

- The challenges faced by our target audience is finding the best culinary experience for the price point. 

Our film provides insight into how the price point improve the culinary experience.

4. Media consumption Habits:

- How do our target viewers consume media, and what are their preferred platforms and formats (e.g., TV, online streaming, social media, etc.)? Youtube/Netflix

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