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Theory	Theorist	Description (100 words)	Example (100 words)
Media ownership / regulation	N/A	Media ownership/regulation is when a media company controlled by number of people and it affect of how it is representated to the audience	In the US, it is controlled by the FCC where they limit the number of the radio station and television market that they can own in a market
Synergy	Ansoff	Synergy theory is when a company is doing a cross media convergence in order to promotes and benefit both businesses such as gaining more profits and more exposure.	One of the example of this theory is when BTS decided to do a collaboration with MCD to gain more exposure and profits by creating a new product so that customer could try it
Cross Media Convergence	Henry Jenkins
New Media	N/A
Two Step Flow	Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet
Technological Convergence	Henry Jenkins
Genre Theory	Steve Neale	genre theory is when how a media product is categorized and representated to the audience, there is a lot of genre and we can combine several genre into one, for example action/comedy, romance/thriller, horror/comedy	Super hero movies such as marvels, the character is representated as a strong men/women because they fight for justice
Desensitisation	Joseph Wolpe
Reception Theory	Hans Robert Jauss	when a media text contains messages that the media wants the audience to know about	when we watch a political speech, audience can agree or disagree about it
Cultivation Theory	George Gerbner
5 Narrative Codes	Roland Barthes
Binary Opposites	Levi Strauss	when a related things or character were in a opposite	Good vs Evil(Super hero movies eg marvel), Creatures vs human(godzilla)
Globalisation	Theodore Levitt
Social Learning	Albert Bandura	when we learn through social media, focusing on observation, from that model	one example of this theory is that when the end game movie from marvel were published, a lot of people imitating one of the characther thanos, because hes doing the snap thing and everything is going back to normal, by then, people starts to imitate thanos by snapping their fingers around.