Media Synergy Case Studies

 

 BLACKPINK & PUBG

Blackpink and PUBG Mobile collaborated to promote PUBG Mobile's global esports tournament, PUBG Mobile Club Open (PMCO). The collaboration was part of PUBG Mobile's efforts to reach a wider, younger audience and to tap into the popularity of Blackpink, one of the biggest K-pop girl groups in the world. As part of the collaboration, Blackpink recorded a special message for the PMCO tournament, and the group's music and images were featured in PUBG Mobile's promotional materials. The collaboration helped PUBG Mobile reach new audiences and added a new level of excitement and engagement to the PMCO tournament, while also allowing Blackpink to connect with fans in new and innovative ways.

Benefits for PUBG 

• Attract more audience/players that is interested to kpop especially blackpink to play PUBG
• more sales/revenue because a lot of youtuber would purchase game cash in order to review about the new character, weapons etc on youtube, therefore people that watched that content would do the same as well.
• improve & increase brand image & reputation because blackpink is a well known girl group which would increase PUBG's business worth.

Benefits for BLACKPINK

• Increased brand exposure: By collaborating with a popular game like PUBG, Blackpink can reach a wider audience and increase their brand exposure to gamers and non-gamers alike.
• Cross-promotion: Both Blackpink and PUBG can benefit from cross-promoting each other, with Blackpink promoting PUBG to their followers, and PUBG promoting Blackpink to their players.
• New audience engagement: The collaboration could introduce Blackpink to a new audience and potentially attract new fans to their music.

BTS & MCDONALDS 

BTS and McDonald's collaborated on a global campaign to promote McDonald's new menu item, the BTS Meal. The BTS Meal is a combination of McDonald's signature dishes that the members of BTS have personally selected. The collaboration is a marketing partnership aimed at promoting the new menu item to BTS fans and McDonald's customers around the world. The collaboration aims to bring the unique experiences and tastes of both BTS and McDonald's to fans and customers in an exciting and innovative way. The collaboration between BTS and McDonald's is an example of how two popular brands can come together to reach a wider audience and create a new, fun and memorable experience for their fans and customers.

Benefits for MCD:

• Bring new customer typically younger audience which is BTS's fans A.R.M.Y
• A lot of food vlogger/influencer would review MCD's product because of the hype which leads to higher reach of audience which also leads to higher revenue and sales (increase brands exposure and build brand awareness) 

Benefits for BTS:

• Brand Recognition: since this is a case that's already happened, the collaboration between BTS and MCD is booming all over the world especially in Indonesia. A lot of people ordered mcdonalds during this collaboration and MCD's global sale soar up to 40% based on google. that means there is a chance for people that is unfamiliar with BTS would've known BTS from this collaboration. 
• Maybe an opportunity for BTS to collaborate with more brands/businesses since their collaboration with MCD was successful