Identity theory David Gauntlett


 

Music genres and youth identities 




The Rock music genre has constructed the youth identity by displaying young

rock musicians. The texts also show us the rebellious nature of rock music

which fits the youth who are always rebelling against the status quo. We can

tell from the magazine because they are displayed rocking long hair, young

musicians, and very vulgar language.


The preferred readings would be the audience finding long hair, being

rebellious and rock music as something very cool. Some might find some

aspects of the representation cool and others not, such as finding rock music

fun but not necessarily interested in being rebellious. However, there are

also people who feel repulsed by the magazine’s identity and reject everything

the magazine shows, for example, men’s hair should not be long, or rock music

is satanic.


These representations may affect the audience in different ways. People who

feel attracted to them may want to look like them, listen to rock music, adopt

rebellious attitudes, etc. People who feel disgusted by it may petition for the

termination of these representations and identities that they feel have a

negative impact for the  public.













Published by Rolling Stones and Metal Hammer, top and bottom




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