For the product I will be choosing iPhone 13, Samsung Galaxy Z Flip 4, google pixel 7 pro
iPhone 13
The iPhone is a smartphone made by Apple that combines a computer, iPod, digital camera and cellular phone into one device with a touchscreen interface. The iPhone runs the iOS operating system, and in 2021 when the iPhone 13 was introduced, it offered up to 1 TB of storage and a 12-megapixel camera.
Media Language:
This advert is really showing the futuristic look. the new iPhone 13 is the next level of cinematography on phone. The media language on this advertisement is that they are showing the staging costume (north pole costume), to show that the phone is ready to be used in every situation. the advert is using blue colored for the iPhone, and chooses the shooting location on the north pole or icy place so that the color between the phone and the shooting location match.
Audience:
Most likely this phone the target audience is wealthy teenagers and adults. Also in the advertisement, it shows that the new iPhone 13 Pro is different from the other iPhones because they use the new A15 which gives a better performance for the users and also leads to longer battery life, Apple says to expect up to 17 hours of video playback, up to 13 hours of streaming video, and up to 55 hours of audio playback. That's all possible with a tiny 2,406mAh battery, and in general, users can expect up to 1.5 hours of extra battery compared to the iPhone 12 mini. This new technology on the battery and chip makes people that are busy or can't charge their phone not panic because of running out of battery. It catches the audience because they have a "Wide and Ultra Wide Camera" which let you capture your incredible scene even in lower light.
Representation:
The video start off with a windy-snow area and there is people wears space costumes. while recording a scene using the new iPhone 13 Pro. Looks like they are lost and trying to make a documentation using the new iPhone 13. Then they show about people that is exploring an ice cave and record it with a medium shot.
Industry:
this advert is made using a futuristic look editing, they don't use any added effect or animation that could make the video looks not futuristic and also realistic.
Samsung Galaxy Z Flip 4
The Samsung Flip (stylized as SΛMSUNG Fl! p) is an interactive whiteboard developed by Samsung Electronics and planned for release in 2018. The device was announced during Samsung's keynote speech at CES 2018, with planned distribution in the United States and Europe. Now in 2022, They are finally launching their new Galaxy Z Flip 4.
Media Language:
The adverts is showing a fast cut in between shots of the scene. The fast editing and shots is telling the audience that the performance of this new Samsung Galaxy Z Flip 4 were smooth and fast. Moreover, the audio or music that they use for this advertisement is that they are using the hype music type which adds on the excitement and the hype that the viewers might feel watching this advert.
Audience:
This advert is targeting the wealthy teens and young adult (15-37 y.o). This is because the ad highlights of the millennia's lifestyle. For example, the actor that is in the advert looks like a young American rapper/ models, these activities are usually done by teens and young adults. So Samsung is trying to relate their ads with the target audience that they want which is teens and young adults.
Representation:
Actors that's in the adverts comes from different races. But the actor's ages that they use to make this advert is that they are teens and young adults. This is a further attempt to show that the target audience for the adverts is indeed young people, as they can better connect with the actor if they are a similar age group.
Industry:
It uses CGI , good transition, and animation to show the futuristic sides of the ads.
Google Pixel 7 Pro
Media Language:
Audience:
This advert target audience is most likely a teenager and young adults. The adverts show a lifestyle of teens. For example, it shows on the video some teens playing skate boards and taking picture of a tall buildings for aesthetics. This activities are usually done by teens and young adults. Therefore they're trying to relate teens and young adults activities in order to target the type of audience.
Representation:
The actors in the ad are from different races. But the actors they used for this ad were teenagers and young adults. This is another attempt to show that these ads are indeed aimed at young people, because if they are a similar age group, they may be better connected to the actor.
Industry:
This advertisement uses mainly simple modern animations to show all the features of the phone. The CGI is not really that great but the video is very informative and creative in real use scenarios of the phone.
[][]-Script-[][]
- The video of this advert will start of by a man testing the new camera feature on his new phone by taking a selfie on the national park.
- Next is, from the over shoulder shot, to show the front side of the new phone
- Then, by using the medium close up camera shot, to show the full face of the man's that taking the selfie, also to show the audience how clear and good the camera is.
- Since the new iPhone 13 is water resistant, in the shot no 4, it will show a scene where the man accidentally dropped his phone into the pool and the man and his friend is panic because of this.
- then the man realise that the new iPhone 13 has a water resistant feature, then showing both of them relaxing. At the end slowly there will be a text saying The New iPhone 13, and a picture of the iPhone 13 at the same time.
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