Media can engage audiences in two ways: demographics and psychographics.
Demographics: Age, gender, social class, ethnicity, income, location, political leanings and star attraction.
Psychology: Personality, behavior (passive or active), values, interests, and spending habits.
Genres, sub-genres, and genre conventions
Genres are also another way for media to target audiences. This is a method of categorising media products and grouping them into groups with common characteristics.
Genre is another thing that takes the categorisation of media a step further, basically a genre, actually a sub-genre.
Finally, genre conventions are the various elements within a genre, such as demographics and psychographics.
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